A few days after Halloween is over, I would like to discuss briefly the connection between this celebration and marketing. Yes, Halloween is a time to have fun and to dress up crazy. For this reason, I went to a store with the intention to buy a costume ( first time I wanted to do this). There was a great variety of costumes, I admit. You could find everything. Many producers and merchandisers have made a successful attempt to fulfill all the 4p requirements( price, place, product,and promotion). First of all you could find a costume for $10 and for $100. You could find them everywhere, practically every store was selling something connected with this holiday. I think, the biggest and most important part was the promotion. It started nearly one month ago. People were reminded that Halloween was coming and they were attracted by the way costumes, chocolates and all kind of accessories were promoted.
Exposed to such variety of products, its time for consumers to make the decision which in our case is - what should i wear? At this point an important role play all the factors that effect the consumer behavior and decision. Our values, attitudes and social circle would be factors, which will shape our decision. Yes, maybe I have been raised in a conservative family, but I could not understand the 'sexy' format of this celebration. Everything was not a costume, but a 'sexy' costume. And I was amazing from the fact that the majority of girls were dressed up as something like that. What is the conclusion? Instead of a fun celebration, it turns out into this feast of 'sexy' costumes and drunk people. Having said that, I do not think the marketing for Halloween is really appropriate, because firstly it doesn't serve as a good example for small children, and secondly because it loses most of the meaning of the celebration.
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